Frequently asked questions

Can't find what you're looking for? Email us.

Getting started

How do I get started?: Sign up with your email — we’ll send a magic link, no password needed. Then spend five minutes building your child’s profile. Your first story will be ready that evening.
How long does setup take?: Five minutes, roughly. Creating your account takes 30 seconds. Adding a child profile — name, age, interests, pets, friends, favourite colour — takes another four minutes. Then you’re done.
Do I need a credit card to sign up?: No. The free plan is genuinely free — no card, no trial countdown. You only need payment details if you choose to upgrade to Premium or Family.

Are the stories actually different every night?: Yes. Every story is generated fresh, from scratch, for your specific child. We track the last 10 story themes to make sure nothing repeats. Your child will never hear the same story twice.
Is my child’s name actually in the story, or just in the title?: Your child’s name appears in the first sentence of every story. Not as a template slot — the story is written around them. Their interests drive the plot, their pets appear as characters.
What ages do the stories work for?: We support three age groups: toddler (2–4), early reader (5–7), and middle reader (8–11). The vocabulary, length, and complexity adjust automatically. We’ll re-check the age group as your child grows.
What if I don’t like a story?: You can flag any story from inside the app. We’ll use that feedback to improve future stories. If a story fails our safety check during generation, we automatically regenerate it (up to three attempts).
When does the story arrive?: Stories are generated overnight and delivered about an hour before your child’s bedtime. You’ll get a notification when it’s ready.
Can siblings appear in each other’s stories?: Yes. On Premium, siblings are automatically aware of each other and can appear as supporting characters in the primary child’s story.

What’s included in the free plan?: 1 child profile, a new text story every day, and access to the last 7 days of stories. No illustrations, audio, or full library.
What’s the difference between Premium and Family?: Premium supports up to 5 children. Family supports unlimited children. Both include illustrations, audio, full library access, and on-demand stories — Family gets 5 on-demand per month vs. 3 for Premium, plus priority generation.
Can I cancel anytime?: Yes. No contracts, no cancellation fees. You keep access until the end of your billing period, then move to the free tier.
Do you offer annual billing?: Not yet, but we plan to. Sign up to our newsletter to hear when it’s available.

Is Moss & Tale safe for children?: Every story is passed through a safety filter before it’s shown. We check for age-inappropriate content, violence, and other triggers. Stories that don’t pass are automatically regenerated.
How do you handle children’s data?: We comply with the UK Children’s Code (AADC). We don’t advertise to children, don’t share their data with third parties for marketing, and don’t use their data for anything other than generating their stories. Parents can export or delete all data at any time.
Who can see my child’s stories?: Only you. Stories are private to your family account. We don’t share, sell, or publicly display story content.
Can I delete my data?: Yes. From settings, you can delete your account and all associated data at any time. It’s permanent and immediate.

We actually read every email. Usually reply within a few hours.