Blog
Stories about stories.
7 Bedtime Routine Tips That Actually Work (From Real Parents)
Practical, tested advice for building a bedtime routine that sticks, from parents who've been through the battles.
Why Kids Remember Stories Where They're the Hero (And Why That Matters at Bedtime)
When a child hears their own name woven into a bedtime story, their brain engages differently. Personalized narratives help kids fall asleep faster and ask for the same story again.
Why Your Child's Bedtime Story Should Star Them (Not a Generic Character)
Children engage differently with stories built around them. Here's what happens when you make your child the hero instead of a spectator.
Gentle Screen Time Actually Exists (And It Doesn't Mean No Screens)
Screen time doesn't have to mean overstimulation. Here's how to find, and build, calm alternatives that actually work for bedtime routines.
The Complete Guide to Personalised Bedtime Stories
What personalised bedtime stories are, why they matter for your child's development, and how to make them part of your nightly routine.
Why Reading at Bedtime Matters More Than You Think
The research-backed reasons why bedtime reading is one of the most impactful things you can do for your child, and why it matters for you, too.
Why Your Child Won't Go to Sleep (And What Actually Helps)
Bedtime battles aren't just exhausting, they're a signal. Here's what's actually happening when your child won't sleep, and what consistently works.
14 Nights. That's All It Takes to Build Your Child's Empathy.
New research shows just two weeks of bedtime reading significantly boosts empathy and creativity in children. And you don't need any special technique.
The Hour Before Bed: Why the UK Just Changed Its Screen Time Advice
New government guidance says bedtime should be screen-free for under-fives. Here's what the research says and what actually works instead.
Why Your Child Wants the Same Story Every Single Night
If your child insists on hearing the same book for the 47th time, science says you should probably let them. Here's what's actually happening in their brain.
You Don't Have to Do Bedtime Reading Perfectly. Science Says Just Do It.
A 2026 study found two weeks of nightly bedtime reading significantly improved children's empathy and creativity. And you don't need any special technique.
Why Your Child Is Scared of Bedtime (And What Actually Helps)
New research explains why some children get trapped in nightmare cycles and what parents can do tonight. Hint: it's not about the dark.
Only 1 in 3 Children Enjoy Reading. Here's What That Actually Means for Bedtime.
New National Literacy Trust data shows children's reading enjoyment has hit a 20-year low. The research also points to exactly what parents can do about it tonight.
Why Children Love Stories About Themselves (And What It Does For Their Development)
There's a moment, usually about thirty seconds in, where a child hears their own name in a story and just stops. Everything stills. Here's why that moment matters more than it might seem, and what it's quietly doing for their developing brain.
Why Personalised Bedtime Stories Actually Work (And How to Make Bedtime Easier Tonight)
There's a reason your child sits up straighter the moment they hear their own name in a story. Personalised bedtime stories aren't just a nice touch — they change how kids engage with books entirely. Here's what's actually going on, and how to use it.